Top Social Media Tips For 2023
Social media is one of the best ways to reach a wide and diverse consumer base, providing the opportunity to tap into new audiences and strengthen the bond with existing customers.
It will come as no surprise that during COVID the amount of time the average consumer spent on social media rose dramatically, but this rise has now plateaued, and this pattern looks to continue in 2023. With people being more selective with where they spend their online time, businesses need to get creative. Therefore, to keep your audience engaged you need to be direct and give them what they want. We’ve noted some of the top trends for 2023 that’ll help you amp up your social media:
Know your audience - or your dream audience
Ideally, you should already have some kind of research on your audience. Who are you aiming to reach, who already follows you, and who is your ideal consumer? You want to get a profile together of who that might be: age range, gender, likes, dislikes, hobbies etc.
Your customers should have an interest in the outdoors and an active lifestyle, so you already have a lot of information about the sort of person you want to target. Instagram and Facebook have plenty of info on the demographics of your reach and followers, which is a great starting point.
Build a social media presence in the right places
Now you have built a profile of your client, it's time to think about where is best to find them. With so many different social platforms things can get overwhelming, but it’s okay to just concentrate on 1 or 2 different social media channels if that's where most of your customers reside.
Research your hashtags
On Instagram, hashtags are one of the top marketing tools at your disposal if you are not using paid advertising. You can add up to 30 per post, each one helping you reach a wider audience. This hasn't changed in 2023, but you can now add hashtags to your profile, allowing you to showcase a branded hashtag and encourage your audience to use and share it. If you want to add paid advertising to increase your reach, Unearth Marketing can help you. We offer paid media creation and monitoring on its own or as part of a larger marketing package.
Expand your content
You may only be concentrating on 1 or 2 social media platforms, but once you have the hang of that, you’ll realise how easy it is to use the content you are creating and make it go further. If you have images of your latest product, share them on Instagram, Facebook and Pinterest. Why not turn them into a video that can be shared as an IG Reel or TikTok? Maybe you could write a blog post about it that can be shared to your Instagram stories, LinkedIn and Facebook? Could it be made into a long-form video with a voiceover for YouTube? Multi-platform social media for your business doesn’t have to be time-consuming – it’s about working smart and being efficient. One piece of content can be turned into 5 or 6 that can be spread out over the week.
Short-form videos such as stories, Reels and TikToks are becoming more and more popular, showing no signs of slowing down as we continue into 2023. You don’t have to be an amazing video editor to create them – social media platforms have video editors built-in and they are super easy to use. Try turning some of your list articles into videos, or reviewing some products. Experiment, have fun, and see what your audience connects with.
It may be hard, but a top trend that is continuing into 2023 is to get yourself in front of the camera. Being honest, upfront and connecting with your audience all help people believe in your business. With people becoming more cautious when spending their money, if they feel like they can trust you it makes a huge difference. They want to see the person behind the brand and get that human connection. Behind-the-scenes images and videos of your process, your workplace or just the day-to-day running of your business are all brilliant for this. As an add-on, you can also work with ambassadors who can represent your brand and already have an engaged, trusting audience. Unearth can help with custom content creation, sourcing ambassadors and ambassador strategy.
Add a ‘Call to Action’
Finally and most importantly, adding a simple call to action at the end of each post is a great way for your audience to understand what you need them to do. They’ve watched, read and enjoyed your post, just adding ‘follow me for more great tips’ can help drive website traffic, increase sales, and improve conversion rates.