- Anne Brillet
Henley Cycles – Cervélo Concept Store
Updated: Nov 24, 2022
As a regular client, Cervélo reached out to us with the project of creating a dedicated Cervélo area within the store of their Henley on Thames stockist. Henley Cycles had doubled up the size of their retail space and were keen to design a unique Cervélo space to create the right impact for the brand. Clean, minimalist displays with bikes taking centre stage was our vision.
After finalising the visual brief with the Cervélo team and signing off our mock-ups and mood board, we called upon our tried-and-tested POS fabricators Unibox to design the store and create the different POS pieces.
The final result is an awe-inspiring modular display, allowing us the flexibility to amend the layout as we see fit. Stretch fabric and printed panels make refreshing the store when necessary straight-forward and cost-effective.
We added acrylic logos and lettering above all displays for branding that remained subtle while making a statement, and created unique totems to differentiate the bikes and highlight unique features.
Working with Unibox was fantastic as always, and we are already planning further work with them. It was great for Unearth to manage this project and see a final result which satisfied our client Cervélo as well as Gary Truman, the owner of Henley Cycles.