- Anne Brillet
Cervélo x Unearth - Rise to the Challenge Campaign
Updated: Nov 23, 2022
Working with Cervélo on the Rise to the Challenge campaign was an inspiring marketing project.
Cervélo came to us with the idea of creating a campaign designed for their triathlete and TT riders.
Having partnered with the prestigious Challenge Roth race, Cervélo wanted to bring something unique to their riders during the difficult lockdown time. Collaborating with Zwift and Wahoo, the Canadian brand opted for a series of indoor training races culminating into a race against the clock for a chance to win a place at the Challenge Roth 2021 edition.
With many of their riders seeing their winter training go to waste, due to the cancellation of most summer races, Cervélo was keen to give back and bring them an exciting challenge, which could be achieved indoors.
Unearth supported Cervélo with a catchy slogan, all advertising and graphic work, retailer and team communication packages as well as some targeted translations for their European markets.
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